Crafting a Go-to-Market Playbook

Do you have an innovative product idea, but face challenges bringing it to market?

This interactive online workshop is designed to help founders move beyond theoretical ideas and build a clear path to launching their products with confidence. Learn how to enter the market with clarity by aligning your ambitions with practical, actionable strategies that ensure real and sustainable growth from day one.

In this workshop, participants will learn: 

● How to develop a clear and structured Go-to-Market strategy. 
● How to identify target audiences and select the most effective channels to reach them. 
● Practical approaches to turn product value into tangible results and scalable growth. 
● How to translate strategy into actionable and implementable steps. 
 

Led by: Hamad Al Fahad

A lecturer, speaker, and consultant in leadership, innovation, and digital transformation, with extensive experience working with executives and entrepreneurs. He brings a perspective that combines strategic thinking with practical application, while fostering collaboration between the public and private sectors.