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Omantel appoints Sale International as its sole distributor for its products

Omantel products will be availed through 550 SMEs

Omantel the leading telecommunication provider in the Sultanate of Oman, has signed an exclusive agreement with Sale International LLC to act as its sole agent for the distribution of Omantel products which include Hayyak starter kits and top-up card. The sole agent will avail these products to the sub-distributor at the various governorates.

The award of the contract comes after the public tendering process by Omantel for appointing a sole agent for Omantel products to ensure availability and easy access by all customers to the company products throughout the Sultanate. The sole agent will rely on a number of SMEs that will deliver and avail these products at the different outlets in the Sultanate that will make them available for the end-users.

Commenting on the agreement, Waleed Mohammed al Rahbi, Indirect Sales Senior Manager at Omantel Consumer Unit said “the indirect sales play an important role in ensuring availability of all our products to all customers throughout the Sultanate. The agreement will enable us to develop and streamline the distribution process thus ensuring the availability of our products to all our customers across the country”.

'Moreover, the appointment of a sole distribution agent for Omantel products will on the other hand foster the growth of SMEs and limit the irregular sales by street vendors, mostly expatriates. As per this agreement, the company will ensure regular delivery of products to the outlets at the different governorates.

Sales International has already signed contracts with sub distributers at the various sales points, more than 550 that will avail Hayyak starter kits and top-up cards. The products will be also availed through Omantel outlets and customer service points.

'The partnership with Sale International will create a wide network of sales points through which customers can purchase the prepaid cards or top up cards which in turn will make Omantel products available anywhere in the Sultanate, he concluded.

On the other hand Mohammed AbdulRahman Al Ansari, CEO of Sale International said ' we are pleased with the trust that Omantel placed in us and being appointed as the sole distributor for Omantel starter kits and top-up cards. We will do our best based on our experience to ensure that Omantel are available to all customers at all times throughout the Sultanate.

'As a sole distributor, we will rely on a number of SMEs to help nourishing these enterprises. We are also proud of the fact that 70% of our manpower are Omanis, he added. It is worth to mention that Omantel owns 3000 electronic vouchers device (EVD) in different regions which comes inline with Omantel efforts to streamline the distribution process and ensure the convenience of its customers. Omantel is the pioneer provider of leading edge telecommunications services in the Sultanate of Oman connecting individuals, enterprises and government across the country through a state-of-the-art network... Omantel is listed on the Muscat Stock Market and trades under the name OTL.OM. For more information, please visit our website www.omantel.om, meet us in one of our shops or call 1234.