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Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed
to last, so it holds its value longer. A simple app can transfer your photos, contacts,
messages, and more — many of your favorite Android apps will even
download automatically. It’s all easier than you think.
The world’s most popular camera.
With iPhone 12 and iPhone 12 Pro
you can take beautiful shots with
Portrait mode or capture incredible
low‑light shots with Night mode
on the Wide, Ultra Wide, and
TrueDepth cameras. You can even
record video in 4K HDR.
Camera
Portrait mode lets you take beautiful shots with dramatic depth of field, then get creative by blurring the background as much as you like. iPhone 12 and iPhone 12 Pro also have Night mode on the Wide, Ultra Wide, and TrueDepth cameras, and they’re better than ever at capturing incredible low‑light shots. They both record 4K HDR video with Dolby Vision, too.
The fastest, most advanced smartphone chips ever.
Apple-designed chips deliver performance you can’t get with any other smartphone. Apple also designed the operating system, so everything works together beautifully.
Apple-designed chips
Apple-designed chips are years ahead of the competition and deliver performance you can’t get with any other smartphone. We also design the operating system. So everything works together beautifully — not just now, but for years to come, with new features and security updates that help keep your iPhone in top form.
iPhone is designed to
protect your privacy.
Every iPhone comes with secure facial or fingerprint authentication
to protect your privacy. With Apple Pay, your card number is never stored
on your device, on Apple servers, or with merchants. And you decide
whether apps can access information on your phone.
Privacy
iPhone is designed to protect your privacy. Every iPhone comes with secure facial or fingerprint authentication. With Apple Pay, your card number is never stored on your device or on Apple servers — and when you pay it’s never shared by Apple with merchants. And you decide whether apps can access your photos, contacts, and location. The list goes on.
iPhone is designed to protect your privacy. Every iPhone comes with secure facial or fingerprint authentication. Maps keeps your location private. Safari helps stop advertisers that follow you from site to site. And you decide whether apps can access your photos, contacts, and microphone. The list goes on.
Holds its value longer.
Hold one and you’ll know.
iPhone is engineered with exceptional materials and built to last. As a result, it holds its residual value longer than other smartphones.
New updates.
New iPhone feel.
iOS updates arrive regularly to bring upgrades to the Apple‑designed apps people love, advances to protect your privacy, and improvements to make your iPhone even more delightful to use.
Environment
We are always looking for new ways to conserve materials. Whether it’s responsibly sourcing wood fiber for our packaging, using 100% recycled tin in the solder of the main logic board, or inventing a robot to recover materials traditional recyclers can’t. And since reuse is the best form of recycling, most of the devices returned through Apple Trade In are passed on to new owners.
We are always looking for new ways to conserve materials. Whether it’s responsibly sourcing wood fiber for our packaging, using 100% recycled tin in the solder of the main logic board, or inventing a robot to recover materials traditional recyclers can’t. And since reuse is the best form of recycling, many of those materials find their way into a new iPhone.
Easy to use.
iOS is designed to be both simple
and intuitive. Create and send a
personalized Memoji or use
your preferred chat apps. And you
can always refer to the Tips app
to get more out of your iPhone.
Your photos. Your contacts. You’re good.
Download the Move to iOS app on your Android phone and securely transfer the stuff you care about — contacts, messages, photos, videos, and more — to your iPhone in just few steps.
Move to iOS app
The Move to iOS app securely transfers the stuff you care about — contacts, messages, photos, videos, mail accounts, calendars, and more — from your Android phone to your iPhone. Download the app on your Android phone to migrate your things in just a few steps.
Buy an iPhone and get one
year of Apple TV+ original
shows and movies.*
Hundreds of worlds. Zero ads.
Apps for everything.
Curated for you.
With millions of free and paid apps available, Apple editors carefully
review each app and require developers to follow strict guidelines
on privacy, design, and business models. They also bring you stories
and tips to get the most out of your apps.
App Store
Our editors curate millions of free and paid apps to help you find your next favorite. When you download an app, it should work as promised. We carefully review each app and require developers to follow strict guidelines on privacy, design, and business models. We also bring you stories about developers and their apps, with tips to get the most out of them.
Get AppleCare+
for iPhone
Add additional coverage including
priority access to Apple experts and up
to two incidents of accidental damage
protection every 12 months.
